About the Show


Follow the fortunes of frozen food supermarket chain, Iceland, as its maverick boss opens the doors to his 800-store empire and shares the secrets of the boardroom, the Willy Wonka-style food innovations and the colourful life of the company during one of its toughest years.

Chief executive and self-made millionaire Malcolm Walker believes that his shoot-from-the-hip style of leadership holds the key to a happier workforce and a profitable business.

How will his business and staff cope with the challenges they face from Iceland's competitors, the recession, the impact of the horse-meat scandal across Europe and the British public's prejudices about frozen food?