It's a significant year for British Vogue as the magazine prepares to celebrate its centenary with a raft of events including a huge exhibition of photography at the National Portrait Gallery, a bumper centenary issue of the magazine and a gala dinner.
But Richard Macer finds a world not just intent of celebrating the glories of the past, but also facing up to the challenges of an uncertain future, with Instagram and other social media starting to challenge Vogue's exalted position. Can Alexandra Shulman, editor-in-chief of British Vogue for the past 24 years, ensure the magazine stays on top?
Hot from the September 2015 catwalk shows in New York, London, Milan and Paris, Alexandra decides she wants to make changes to British Vogue's front covers. She wants to appeal to a younger audience: the Instagram generation. At the shows, Karl Lagerfeld, Victoria Beckham and Stefano Gabbana were all excited by the power of the internet and most designers use Snapchat and Instagram to publicise their new ranges. Will this new relaxed style work for British Vogue?
British Vogue has lots of glamorous rising stars like fashion features director Sarah Harris and fashion news editor Julia Hobbs, but at the helm of British Vogue are two women who have been in charge for a quarter of a century. Alexandra Shulman, the editor-in-chief, and fashion director Lucinda Chambers have been making decisions which affect the wardrobe choices of British women for the last three decades. What will happen to the magazine when they eventually decide to leave? And will Vogue still be a publication in its current form in a few years time, with social media dramatically changing the way people consume fashion?